As we know, the total number of internet users in the world is currently 4.4 billion. About half of the total online population are active consumers of YouTube content. People simply enjoy watching videos, dedicating plenty of time; they also download and convert them with the help of YouTube to mp3 converters to watch whenever convenient. As one of the types of communication tube, video hosting is increasingly being chosen by radio broadcasters. The symbiosis of radio with digital helps to build brand awareness and attract new audiences.
A modern radio studio is a multifunctional multimedia space that fully integrates radio broadcasting into the digital environment. This integration allows professional video production and live concerts with the participation of spectators. Conventional webcams once opened the other side of the radio, and the latest media technologies have made it even closer – the broadcast is now a click away from the listener. Broadcasters have been using the Internet as one of the channels for distributing content for over 20 years. Back in 1994, the student radio WXYC of the University of North Carolina at Chapel Hill (USA), which aired on 89.3 FM, announced the launch of its rebroadcast on the Internet.
Now that visualization is coming first, and it’s time for social media and YouTube. To see how the rapper Tekashi69 is shocking in the morning US radio show Breakfast Club Power 105.1 FM, how Justin Bieber is doing his best at a live concert of the British radio station Capital FM, how Natalia Oreiro lights up in the Autoradio studio is priceless for the listener. True, on the vast expanses of YouTube, there are not so many cases with a successful synergy of radio and video. Among the leaders are the Philippines, Great Britain, USA, France, India. Since 2006, the accounts have been run by Americans – radio KEXP-FM (1.89 million subscribers) and hip-hop radio HOT 97 (2.75 million), as well as British BBC Radio 1 (6.22 million). The Philippine mobile radio station, known as the Wish 107.5 bus, only came to YouTube in 2014 but has already amassed over 6.77 million subscribers and may be seriously considering the Diamond Button. She has a fantastic total of 2.5 billion views.
What can YouTube give?
First of all, a loyal audience. YouTube is localized in 91 countries and available in 80 languages. The head of the video hosting, Susan Wojitski, recently unveiled some impressive statistics: YouTube has a global audience of 2 billion monthly active users. According to the report of the social media platform Hootsuite, over 45% of the total number of Internet consumers in the world use hosting every month. Hundreds of hours of videos are uploaded to the service every minute, and they come here for content that is not found anywhere else.
How to get subscribers to the channel
The main consumers of your videos and the driving force behind your channel are your users. Here’s what you need to get their attention on your posts:
- Interesting, useful and unique content.
- Regular publications at regular intervals.
- High-quality shooting.
- Concise and accurate information. It is advisable to keep it within 15 minutes (it does not apply to radios).
- Speech at an average pace, with examples, without parasitic words.
- Good editing.
- Optimized metadata and title.
- Buying ads from bloggers whose audience can join your channel. For example, if a blogger likes your video, then his subscribers see your report. Or a popular blogger can add your channel to the recommended ones.
- Placement of the widget on your channel on the official website of the company and on pages on social networks.
- Comments. You find advanced thematic channels and leave interesting comments under the videos. From time to time, you can insert an offer to watch your video in the comment.
- Personal invitations. A less efficient way is to send invitations to YouTube users to visit your video channel.
At the end of each video, do not forget to remind people that subscribing to your channel will help them stay up to date with interesting information.